Endesa are one of the largest electricity companies in Spain, providing services to nearly 11.2 million customers.

Endesa also operate in Germany, France, Benelux and Portugal.

Market: Spain

Trade: Electricity

Since 2008, Endesa and HomeServe Spain have worked together designing and selling added value products related to electrical assistance with the objective of increasing customer loyalty and generating additional revenue from existing customers.

To ensure this relationship was fruitful, we analysed Endesa’s product offering and ensured that we delivered maximum value to customers by offering them what they wanted: affordable, hassle free cover.

From this approach we were able to secure an increasing amount of policies each year and in turn increase customer retention for Endesa.

 The results


Increase in customer retention
Growth in policies from 217k in 2011 to 1,295k in 2015