Aviva is a British multinational insurance company with around 33 million customers across 16 countries

Market: UK

Trade: Insurance

Aviva partnered with HomeServe in 2017 to offer an own branded suite of home assistance products, “Aviva Response” . ‘Powered’ by HomeServe, these propositions have been created to fit with the Aviva brand and strategy, putting customer satisfaction at the core. The heating orientated programme offers a free CO detector and a promise that “if we can’t fix, we will replace”. The digitally focused multi channel marketing engages brokers as well as customers.  

 “HomeServe has made huge strides forward in recent years and we share similar values; focused on doing the right things, in the right way, for our Customers.”

Maurice Tulloch, Chief Executive Officer, International Insurance, Aviva

 The results


Successful new product category
11,000 customers acquired
Leakbot leak detector driving claims reduction