AEP
AEP are one of the largest electrical utility companies in the United States.
Electric
AEP serving nearly 5.4 million customers in eleven states across the United States.
Market: USA
Trade: Electric
In 2014 AEP partnered with HomeServe to offer a home repair service program for exterior electric lines to its residential customers.
We provided a turn-key, no-cost program that provided:
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Homeowner education through multi-channel marketing
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Award-winning customer service
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Fully-vetted, closely managed contractor network
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Incremental revenue for the utility
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Improved customer satisfaction with the utility
“Customers often are not aware of their responsibility to repair the service entrance equipment, or the point where power lines attach to their home, until it is too late. Should this equipment be damaged, repairs can cost hundreds of dollars and normally are not covered by basic homeowner’s insurance. We are pleased to be able to offer our customers this optional program that can help them protect themselves in case of an emergency.”
Karen Sloneker, AEP Ohio’s director of customer services and marketing
The results


